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[CoFesta Ambassador x FRI] TOKYO GAME SHOW 2015


We recruited 16 CoFesta Ambassadors to attend Business Day at the 2015 Tokyo Game Show (TGS) on September 17th. We allowed them some free time at the show, and then they voted for the Japan Game Awards Future Award, and attended the Japan Game Awards ceremony, all while posting about it on social media in real time.

Ambassadors who are especially interested in games out of 200 exchange students from 40 different countries and regions had attended to the TGS. In order to know what they thought about the TGS, we interviewed four of the ambassadors, from Indonesia, the Philippines, Australia, and Vietnam.

--What stood out to you today?

Steven (Indonesia): Sony’s PlayStation VR. It was really nice. I got to try it out. It’s totally different from any games I’ve played before, and it really does feel like you’re experiencing what you do in the game firsthand.

Gianluca (Philippines): I’d say Metal Gear Online. Last year I saw creator Hideo Kojima talk about Metal Gear, but this year it’s finally getting released. Being able to interact with other players makes it more exciting. I’m really looking forward to it.

Sansan (Australia): Today at TGS I got to see lots of titles and booths, and try out a bunch of games, so compared to overseas it really feels like Japan!

Anh (Vietnam): I saw a lot of otome game booths today. At the Voltage booth you could experience a real kabe-don, and I tried it too, but it was just too exciting!

Gianluca: I’ve been to TGS a bunch of times before, but I always love the Indie Corner. There are people going to game-oriented schools, and they get to show off their work to recruiters. I think that’s great.

--How is it different from the video game conferences in other countries?

Steven: I’ve been to E3 (the Electronic Entertainment Expo) too, but TGS is a bit different.
At E3 they highlight the big keynotes, but at TGS they have various booths displaying each product separately. I’ve been to video game shows in the Philippines, but the ones there are more like small gatherings of indie game companies. TGS has big companies like Square-Enix and Capcom, which is a big difference. But there are Filipino developers I know well exhibiting at TGS as well.

--What did you think of today’s CoFesta activities?

Gianluca: I think the CoFesta ambassador program is great. Not only are Japanese companies and organizations listening to input from foreign consumers, but they get to learn about the differences between various markets. They are waiting for our feedback, and it’s really interesting. We also get to meet other ambassadors with the same interests, and I think it’s great to get to see different points of view on those things.

As though to almost say “I like 'Japanese' games,” the games have a large lasting influence and are loved overseas, and through the interviews we found the event to be a place where people could interact with game manufacturers that they knew right at the booth — game makers who they had been very familiar with for a long time.

Also, the most ambassador-like chapter of their visit to Japan was attending the Japan Game Prize ceremony. Though they had been quietly watching each of the awards, when Akihiro Hino, the creator of Level Five's Yo-Kai Watch series, appeared for bestseller, best game, and grand prizes, everyone turned their cameras to the stage in unison. This is because he was accompanied by mascots Jibanyan and Komasan from the games.

Though they came from many countries, everyone grasped the cute and unique sensations with one glance. They were quick to understand and take in the artwork, panels, cosplay, and so on at the booths.

All the ambassadors who were interviewed
Steven Konatra(Indonesia)
Gianluca Abad(Philippines)
Sansan Chen(Australia)
Anh Vy Hoang Le (Vietnam)


This article concerns CoFesta, a campaign to hold a variety of events to aid highly compatible industries in effectively going abroad, and its collaborative planning with Fields Research Institute( FRI), which conducts research in entertainment.